Getting Involved in The Coromandel Cure campaign.

The Coromandel Cure

Destination Hauraki Coromandel is excited to launch the Winter 2026 edition of The Coromandel Cure, our signature campaign highlighting the region as a restorative winter escape where Kiwis can relax, reconnect, and recharge.

The campaign will run from May through August, with a focus on PR, digital, and social activity to showcase the region’s wellness, nature, food, and starry-night experiences to a nationwide audience.

Our overarching goal remains the same: to promote Hauraki Coromandel as a destination to visit, and this winter, the key focus is inclusive participation. We want operators, businesses, business associations, and community groups to be part of the story.

Throughout the campaign, we will feature products, packages, and experiences from participating partners. If you want your town, business, experience, or offering to be included, now is the perfect opportunity to collaborate and leverage the reach and credibility of The Coromandel Cure to attract visitors this winter.

How to Participate

Operators can get involved in The Coromandel Cure in a way that suits their business:

Collaborate

Create a package, offer, or limited-edition ‘cure’ that brings your experience to life, either on your own or in partnership with other operators. This is your chance to package up something that’s good for the soul and aligns with the campaign theme.
 

• A special product (e.g limited edition product, dish on a menu, or an experience)
  • Let us know what your special product cure is, when it is available and how you are presenting it.  We can help you decide how to use the campaign's creative assets and provide additional resources, such as stickers.
    
    
• A combo, package, add-on, anything that's good for your soul. This could be solo or in collaboration with other operators.
  • Upload details of your Coromandel Cure to be included in our packages and deals sections.
  • This is done via either Tourism New Zealand or Destination Hauraki Coromandel (For those who have a listing with Tourism New Zealand, we suggest loading it there, and we will feed it through to thecoromandel.nz)

Leverage

Make the most of the campaign by using the provided creative resources, messaging and platforms to promote your product or experience, ensuring it’s visible and connected to the wider Coromandel Cure story. These resources can be downloaded below.

• Social Activity - Identify your social posts, reels and stories as a Coromandel Cure. 
• Tag - Don't forget to tag @thecoromandel #goodforyoursoul #coromandelcure
• Create engagement - You can also use the "side effect" options in the text content of your social, but please stick to those provided.
• Use the campaign brand on:
  
  • product and package offerings
  • printed material (brochures, menus, maps)
  • other digital activity (your website, digital ads)

Buy In

Take it further with a financial contribution to access additional exposure and extended campaign activity, helping your business stand out through increased visibility across key channels. Email us to secure your spot. 

• Platinum Package - $750+gst 

  • Requirement: Must have a special product (a cure) or package to promote
  • 2x Social media features in sponsored activity
  • EDM inclusions in one monthly newsletter
  • Preferential consideration for media hosting
  • NZHerald - mention in a full page ad of package/cure offering (space limited)
  • Featured Listing on campaign landing page thecoromandel.nz
  • Feature Listing thecoromandel.nz
    + Provide something towards a regional giveaway promotion.

• Gold Package - $350+gst 

• • 2x Social media features in sponsored activity
  • EDM inclusions in one monthly newsletter
  • Featured Listing on campaign landing page thecoromandel.nz
  • Feature Listing thecoromandel.nz
    + Provide something towards a regional giveaway promotion