Tourism Industry Aotearoa
The independent association that represents all sectors of New Zealand's large and diverse tourism industry.
Tourism Research, International Markets, Statistics and Key Organisations
A list of operator resources and statistics can be found below to help develop your tourism business and better understand the tourism industry.
To request further information please feel free to contact the team at Destination Hauraki Coromandel
Key Organisations
Tourism New Zealand
New Zealand's National Tourism Organisation providing information for industry, media and New Zealanders.
Qualmark
The New Zealand Tourism industry's official quality assurance organisation ensuring businesses displaying the Qualmark symbol meet strict quality standards and environmental criteria.
Maori Tourism Council
NZ Māori Tourism works collaboratively with the Māori tourism sector to ensure that while visitors may arrive as strangers, they will leave Aotearoa New Zealand as members of our whānau (family).
Support Adventure
Manage risk in your adventure business by using the tools, resources and information on this website. While it focuses on activities covered by the Adventure Activities Regulations, there's plenty of useful guidance for all operators working across the adventure sector.
Maritime New Zealand
Maritime New Zealand ensure that all maritime activities are carried out safely, with minimal impact on the environment and on our nation's security. Providing information and resources for commercial maritime operators on their safety obligations.
Statistics
Regional Data Dashboard
MBIE - Monthly Regional Tourism Estimates (MRTEs)
Released March 2026 - The Monthly Regional Tourism Estimates (MRTEs) measure total visitor spending across New Zealand on a monthly basis. The estimates are produced across multiple dimensions to support regional and industry level analysis.
MRTEs were previously produced from 2016 to 2020 but were discontinued in 2020 due to data disruptions caused by COVID‑19. They were replaced by the TECTs as an interim measure.
MBIE - Tourism Volumes and Flows
Data released November 2025
MBIE - Tourism Electronic Card Transactions (TECT) - (Retired 2026)
Tourism Impacts
International Electronic Spend
Domestic Tourism Expenditure
Accommodation Data Programme
TNZ International Tourism Data
Use tourism data to inform your business decisions.
Hauraki District Council Economic Profile
Infometrics provides industry, regional, and general economic analysis and forecasts. The profile gives an in-depth description of your local area's economic structure and performance, complete with tools for behind-the-scenes analysis.
Thames Coromandel District Council Economic Profile
Infometrics specialise in rigorous analysis and innovative presentation of economic information. Aiding organisations in making outstanding planning, policy and strategic decisions.
MBIE - Tourism Research and Data
Together with Stats NZ and other organisations, the Ministry of Business, Innovation and Employment produce a range of data about the tourism industry, including visitor spend & commercial accommodation
Monthly Unique Regional Population Estimates (Pre 2023)
Tourism Evidence and Insights Centre
Here you'll find insights, data and information about tourism in New Zealand. These resources are for anyone wanting to know more about what's happening in the tourism sector - policy makers, tourism businesses and the general public.
Resources and Reports for Business Development
MBIE International Visitor Survey June 2025
NZ Residents Views on Tourism 2025
The Views on Tourism survey questions are designed to measure resident opinion on the value of international and domestic tourism and the extent to which tourism is having both positive and adverse impacts. The research considers New Zealand residents’ views on tourism and its impacts, both on the country as a whole and their region, and contrasts this with sentiment expressed by residents of other destinations (currently Australia and Ireland) for context.
Committing to Sustainable Tourism
The New Zealand Tourism Sustainability Commitment aims to see every New Zealand tourism business committed to sustainability by 2025 - the Vision is Leading the World in Sustainable Tourism, inviting every New Zealand tourism business to join us on this inspirational sustainability journey.
Domestic Segmentation
Understanding domestic travellers and their travel behaviors and preferences.
Domestic Travel View TNZ Dec 22
Market Perception YE June 2022
Market Perception Reports YE June 2022 produced by Angus and Associates.
TSI Q3 2023 - Rankings
Measuring brand reputation for The Coromandel with the Tourism Sentiment Index
Understanding the holiday needs of the domestic traveller
DGiT is an innovative online tool to help you boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.
Targeting the International Traveller
ECNI - Explore Central North Island
A Regional Marketing Alliance made up of 8 regions in the Central North Island, offering a fantastic and diverse contribution and combined make up the ultimate eXplore Central North Island experience.
Tourism Export Council
Understanding the Inbound Tour Operator
Inbound Tour Operators play an important role in bringing tourists to New Zealand, who in turn spend money on the varied tourism related product and service offerings around New Zealand. There has never been a better time or reason to utilise the expertise of an ITO.
Travel Distribution System
Understand the expansion from the traditional distribution channel of working with international visitors to the current model.
Offshore Market Overviews
Obtain top-level overviews and visitor information reports for selected offshore markets
Regional Resources
Brand Toolkit
Our identity is the face and personality presented to the global community.
Destination Management Plan
Our community vision for tourism
