The World's 50 Best Beaches is an annual ranking that celebrates the planet's most breathtaking and inspiring coastal destinations. Curated by a global network of over 1,000 travel professionals including journalists, influences, and seasoned beach experts. The list aims to inspire travellers to explore the world's most stunning shorelines.
The initiative's objective is to share the story of nature's most stunning setting - the beach and to provide a valuable resource for beach lovers worldwide. By highlighting these exceptional beaches, the list encourages exploration of natural wonders and promotes appreciation for the diverse beauty found along the world's coastlines.
Each year, the selection process involves gathering votes and insights from travel professionals, who nominate beaches based on their personal experiences and the unique qualities of each location. This collaborative approach ensures a diverse and authoritative compilation of the world's top beach destinations.
In 2024 and 2025, New Zealand's own Mautohe Cathedral Cove earned a spot on the list, ranking 45th globally for 2025. This recognition highlights the beach's natural beauty and cultural significance, showcasing the exceptional coastal experiences available in the Hauraki Coromandel region.
For more information and to explore the full list, visit the official website: worlds50beaches.com
Results for 2025
Owned Platforms
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- Facebook, Instagram, TikTok
- Press Release - May 2025
- Consumer Newsletter - May 2025
Media Placements
Earned Social Placements
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- Operator social posts Bachcare, Hahei Explorer, Hot Water Beach TOP 10, MyStays, Cathedral Cove Kayaks
- Social features, RoadyNZ, Tourism New Zealand, NZ Herald, Stuff, Holy Sheep Neuseeland

