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OVERVIEW:

Leveraging the Minecraft Movie Campaign for Hauraki Coromandel

Tourism New Zealand is making history as the world’s first destination to come to life in Minecraft, celebrating the upcoming release of the Minecraft Movie—filmed right here in Aotearoa. This global campaign offers an incredible opportunity to showcase our region, and Destination Hauraki Coromandel is ready to maximize its impact.

One of the standout creative pieces used to promote this campaign worldwide features Cathedral Cove, placing Hauraki Coromandel in front of a massive international audience. With New Zealand now a fully playable destination in Minecraft through the newly launched Aotearoa New Zealand DLC, this is a unique chance to inspire future travellers and engage with a new generation of visitors.

We encourage our local operators, businesses, and tourism partners to leverage this global exposure, weaving the Minecraft campaign into their own marketing efforts. Whether through themed experiences, digital engagement, or storytelling, this is a powerful moment to capture attention and drive real-world visitation to Hauraki Coromandel.  Campaign Brief

 

HOW TO BE INCLUDED:

There are multiple ways for you to engage with the campaign across social media:

  1. Share both Destination Hauraki Coromandel and Tourism New Zealand's social posts
  2. Take part in the online conversations via social tags:
    #NZMinecraftDLC   #NZMinecraft   #MinecraftMovie
  3. Use the Minecraft GIPHY stickers
  4. Create your own social posts and integrate the GIPHY stickers

To integrate the Minecraft campaign into your own marketing, boosting tourism and creating memorable and immersive experiences for visitors, Tourism New Zealand have designed a toolkit to help all industry partners and this is now available to download from the visual library here.

Destination Hauraki Coromandel encourages you to be part of this exciting campaign and seize the opportunity to help showcase our incredible region. Get involved and help us share the magic of Hauraki Coromandel with the world!

Results

Tourism New Zealand - Owned Platforms

Tourism New Zealand - launch of A MINECRAFT MOVIE and highlighted New Zealand’s free Minecraft DLC (downloadable content) in Shanghai!

Additional Content

    • Seven Sharp - Interview with Piki Studios chief business operator Whetu Paitai from Kennedy Bay
    • Games Hub - News Feature Story
    • Global Travel Media - Feature story
    • Mercury Twin Cinemas - Showcased the 'Where kiwis holiday' 30sec ad pre A Minecraft Movie screening
    • TNZ partnership with Flighcentre

Destination Hauraki Coromandel - Owned

Operator Engagement

 

Shanghai