Activity
We recently collaborated with Ngā Haerenga Great Rides of New Zealand and the Hauraki Rail Trail to partner with Australian Geographic Adventure on a major campaign designed to elevate the profile of New Zealand's great cycle trails including the Hauraki Rail Trail. This partnership produced a premium 24-page flip-cover feature dedicated to Ngā Haerenga Great Rides of New Zealand, positioned not only as a striking magazine edition but also as a practical planning companion that travellers will return to often.
The Hauraki Rail Trail was showcased on its own page, complete with insider recommendations for accommodation, must-visit eateries, hidden gems, and ideal post-ride recovery spots. The campaign extended across both print and digital channels, including feature articles, newsletters, display banners, social media carousels, and the special print edition, delivering strong visibility and reinforcing the appeal of the Haurarki Coromandel and the Hauraki Rail Trail within the wider Great Rides network.
Results
- Dedicated HRT and regional feature in the printed magazine - 25k copies distributed throughout Australia.
- Dedicated HRT and regional feature in the digital magazine - Views +9300
- Social content delivered across Facebook and Instagram - Reach + 270,000
- Ngā Haerenga Great Rides of New Zealand feature on www.australiangeographic.com.au
- Series of digital ads featured across www.australiangeographic.com.au Examples A, B, C, D, E, F, G
- Australian Geographic Facebook and Instagram article focused on Hauraki Rail Trail
- Australia Geographic ADVENTURE editorial newsletter sent to 81k subscribers
- ROI on print and digital feature (excludes social placements) alone exceeded 1,500%
